Textbook:Digital Marketing

Introduction

We are delighted to present this textbook “Digital Marketing”, authored by Dr. Vasudha V. Patil and Dr. Krupal P. Pawar, meticulously designed as per the new syllabus of Savitribai Phule Pune University (SPPU).

In today’s rapidly evolving business environment, digital marketing has become a vital tool for organizations to connect, engage, and grow in the digital space. This book aims to provide students with a clear understanding of key concepts, strategies, and tools essential for mastering the digital marketing landscape.

The content is organized in a simple, practical, and student-friendly manner to ensure effective learning and application. Real-world examples, recent trends, and case insights have been included to make the subject more relatable and industry-oriented.

We sincerely hope this book serves as a valuable resource for students, educators, and professionals aspiring to excel in the dynamic field of digital marketing.

— Dr. Vasudha V. Patil & Dr. Krupal P. Pawar